Artificial intelligence is reshaping work for everyone, but its impact is not always experienced equally. Women often navigate different career expectations, leadership challenges, caregiving responsibilities, and workplace dynamics than men. As AI becomes embedded in our professional and personal lives, those differences deserve to be documented and understood.
This interview is part of an ongoing series exploring how women across industries are experiencing the rise of AI—not through headlines or predictions, but through real stories. The goal is to capture the opportunities, concerns, adjustments, and insights that emerge when AI becomes part of everyday life and work.
Meet the Interviewee
Indre Saveike is the Founder and Creative Director of Inprint Designs, a Lithuania-based wall art brand. As a solo founder responsible for everything from marketing and content creation to customer communication and business strategy, Indre has embraced AI as a way to expand her capabilities without expanding her team.
In Conversation With Indre
Before AI became widely adopted, how would you describe your work and daily responsibilities?
I was doing everything manually—writing product descriptions, drafting social content, researching competitors, and handling customer communication, all while managing design and fulfilment logistics. As a solo founder, the bottleneck wasn't creativity; it was execution capacity. There was always more to do than hours to do it.
How does AI currently intersect with your work or personal life?
AI is now embedded in almost every part of my workflow. I use it to develop content strategy, write and refine blog articles, generate ad copy variations, structure SEO outlines, and think through business decisions.
It functions less like a tool and more like a second brain—one that's available at any hour and doesn't need context repeated twice.
What AI tools do you regularly use?
Claude is my primary tool for writing, strategy, analysis, and problem-solving.
For visuals, I use ChatGPT to create interior mockups that show how my wall art looks in real-world settings. I also use Kling 3.0 for AI-generated videos and ElevenLabs for audio content.
Can you describe a specific moment when you realized AI was directly affecting your work?
The moment I realized AI had genuinely changed my work was when I produced a full content strategy, three blog article outlines, and a set of ad copy variations in a single afternoon—work that would have previously taken me the better part of two weeks.
I was a solo founder with no team, no agency, and a limited budget. That afternoon made it clear that the gap between what I could execute alone and what a funded competitor could execute with a team had significantly narrowed.
What was your initial reaction?
Curiosity.
My first instinct was to understand how far it could actually go—not just for basic tasks, but for nuanced creative and strategic work. I started testing the boundaries: could it understand brand voice? Could it reason through positioning decisions?
The answer was largely yes, and that kept me curious rather than comfortable.
What has been the biggest positive impact AI has had on your work?
It gave me execution capacity I couldn't have afforded otherwise.
As a solo founder running a wall art brand across multiple markets, I now operate with the output of a small team—without the overhead. That access has been genuinely levelling.
What has been the biggest challenge or downside?
The invisible labour.
When people see polished content or a well-structured campaign, they assume it was effortless because AI was involved. What disappears from view is the brief, the direction, the editing, the brand judgement—all the decisions that make the output actually good.
AI doesn't replace creative thinking; it just makes the execution faster.
Has AI changed how you think about your skills or professional identity?
Yes. It forced me to get clearer about what actually constitutes my value.
The skills that matter now aren't about execution speed; they're about taste, direction, and judgement. AI can produce content, but it can't decide what the brand should stand for, or know when something is off.
That clarity has been useful, even if it took some discomfort to arrive at.
Have you felt pressure to adapt?
Yes.
The pace of change creates a constant low-level pressure—not from a specific person or employer, but from the general sense that if you pause, you fall behind.
At times it felt less like opportunity and more like a treadmill that keeps accelerating.
Have you experienced any unexpected opportunities because of AI?
Absolutely.
AI gave me access to capabilities that would previously have required a funded team. For a solo founder in a smaller market, that access was significant and not something I take for granted.
Has AI affected expectations at work?
Absolutely.
The baseline for what one person can produce has shifted dramatically. That raises the floor for everyone—which sounds positive, but it also means the effort behind good work becomes increasingly invisible.
What is one thing people misunderstand about AI?
That using it means less human involvement.
In practice, the quality of AI output is almost entirely dependent on the quality of human input—the brief, the context, the editing, and the decisions about what to keep.
The human doesn't disappear; they just move upstream.
What advice would you give other women navigating AI?
Start using it before you feel ready.
The learning curve is real but short, and the gap between those who engage and those who wait is widening faster than most people realise.
Focus on what you bring that AI can't replicate—your perspective, your standards, your context—and use AI to amplify that, not replace it.
Are you optimistic or concerned about AI's future?
Cautiously optimistic.
The access it provides to people who previously couldn't compete on resources is genuinely meaningful. My concern is about the pace—both in terms of how quickly expectations shift, and how little time there is to think carefully about what we're building toward.
Complete this sentence: "AI has changed my life by..."
"...making it possible to run a serious business alone, without compromising on quality or ambition."
Final Thoughts
One theme stood out throughout my conversation with Indre: AI's biggest impact isn't replacing people—it's expanding what individuals can accomplish.
For years, scaling a business often required hiring teams, agencies, consultants, and specialists. Today, AI is allowing founders, creators, and professionals to access capabilities that were previously out of reach. That shift is especially significant for women building careers and businesses in environments where resources, funding, or support systems may not always be equally available.
At the same time, Indre's story highlights an important reality. The value of human judgement, creativity, taste, and strategic thinking hasn't diminished. If anything, those qualities have become more important. AI can accelerate execution, but people still decide what is worth creating and why.
As I continue this interview series, I'm increasingly convinced that the future belongs neither to humans alone nor to AI alone. It belongs to people who learn how to combine their unique perspectives with increasingly powerful tools.
And for many women like Indre, that future is already here.
Are you a woman using AI in your work, business, studies, or daily life?
I'd love to hear your perspective. If AI has changed how you work, create, learn, lead, or think about your future, share your story in the comments. I'm always looking for new voices and would be happy to interview you for a future edition of this series. The more experiences we document, the better we'll understand how AI is shaping the lives of women around the world.
Top comments (0)