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Shilika

Fractional PR for Web3 & AI founders. 50+ protocols placed in Forbes, CoinDesk, Cointelegraph, Decrypt & The Block. Head of PR at Myosin DAO. Ex-CoinMarketCap APAC PR.

Location APAC + Global Joined Joined on  Personal website https://shilikajain.com

Work

Head of PR at Myosin DAO

Crypto Founder LinkedIn PR: The 90-Day Operating System for Institutional
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Crypto Founder LinkedIn PR: The 90-Day Operating System for Institutional

#linkedinthoughtleadership #cryptofounderpr #web3pr #founderpersonalbrand
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8 min read
How to Get a Speaking Slot at TOKEN2049, ETHDenver, and Consensus: The PR
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How to Get a Speaking Slot at TOKEN2049, ETHDenver, and Consensus: The PR

#web3conferencepr #speakingstrategy #token2049 #ethdenver
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9 min read
Web3 Gaming PR Playbook: How to Earn Coverage in Decrypt, Naavik, and
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Web3 Gaming PR Playbook: How to Earn Coverage in Decrypt, Naavik, and

#web3gamingpr #gamefipr #cryptopr #blockchaingaming
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10 min read
Exchange Listing PR: The 6-Month Media Runway That Gets Crypto Projects Listed
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Exchange Listing PR: The 6-Month Media Runway That Gets Crypto Projects Listed

#exchangelistingpr #cryptopr #tokenlaunch #web3pr
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7 min read
How to Build a Web3 Investor Relations Program Without an In-House IR Team
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How to Build a Web3 Investor Relations Program Without an In-House IR Team

#cryptoinvestorrelations #tokentransparency #web3ir #fractionalpr
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10 min read
Newsjacking for Web3 Founders: Turn Regulatory Headlines Into Tier-1 Media
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Newsjacking for Web3 Founders: Turn Regulatory Headlines Into Tier-1 Media

#newsjacking #reactivepr #regulatorypr #expertsource
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9 min read
KOL vs. Earned PR in Crypto: How to Allocate Your Communications Budget in 2026
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KOL vs. Earned PR in Crypto: How to Allocate Your Communications Budget in 2026

#kolmarketing #earnedmedia #cryptoprbudget #influencervspr
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9 min read
Token2049 Singapore PR Playbook: How to Win Earned Media Before, During, and
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Token2049 Singapore PR Playbook: How to Win Earned Media Before, During, and

#token2049 #conferencepr #singapore #cryptoconference
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8 min read
How to Use Original Research and On-Chain Data to Land Tier-1 Crypto Coverage
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How to Use Original Research and On-Chain Data to Land Tier-1 Crypto Coverage

#originalresearch #onchaindata #datadrivenpr #cryptojournalism
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9 min read
The Web3 Conference PR Playbook: TOKEN2049, Consensus, and ETHDenver Into
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The Web3 Conference PR Playbook: TOKEN2049, Consensus, and ETHDenver Into

#web3conferencepr #token2049 #consensus #ethdenver
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8 min read
Crypto Token Unlock PR: How to Communicate Vesting Cliffs and Supply Events
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Crypto Token Unlock PR: How to Communicate Vesting Cliffs and Supply Events

#tokenunlock #vestingcliff #cryptoinvestorrelations #tokentransparency
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8 min read
Crypto Exchange Listing PR: The 4-Phase Sequence That Builds Market Confidence
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Crypto Exchange Listing PR: The 4-Phase Sequence That Builds Market Confidence

#exchangelisting #tokenlistingpr #cryptopr #tge
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8 min read
Fractional PR for Web3 Startups: Cost, Scope, and When to Hire vs. Agency
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Fractional PR for Web3 Startups: Cost, Scope, and When to Hire vs. Agency

#fractionalpr #prpricing #cryptoprretainer #web3communications
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8 min read
How to Build an LLM Citation Footprint as a Web3 or AI Founder
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How to Build an LLM Citation Footprint as a Web3 or AI Founder

#llmcitation #aisearchvisibility #web3pr #chatgpt
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8 min read
Vulnerability Disclosure PR for Web3 and Crypto Security Projects: The CVE
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Vulnerability Disclosure PR for Web3 and Crypto Security Projects: The CVE

#vulnerabilitydisclosurepr #cvecommunications #cryptosecuritypr #web3security
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9 min read
How to Turn a Web3 Funding Announcement Into a 30-Day Earned Media Campaign
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How to Turn a Web3 Funding Announcement Into a 30-Day Earned Media Campaign

#web3fundingannouncement #prcampaign #cryptofundingpr #earnedmedia
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8 min read
Web3 GameFi PR Playbook: How to Pitch Decrypt, IGN, and Polygon in the Same
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Web3 GameFi PR Playbook: How to Pitch Decrypt, IGN, and Polygon in the Same

#gamefipr #web3gamingpr #decrypt #ign
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9 min read
Cybersecurity Startup PR: How to Get Into Dark Reading, The Record, and
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Cybersecurity Startup PR: How to Get Into Dark Reading, The Record, and

#cybersecuritypr #securitystartuppr #cisothoughtleadership #darkreading
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9 min read
Web3 Founder Ghostwriting: How to Place Bylined Op-Eds in CoinDesk, Decrypt,
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Web3 Founder Ghostwriting: How to Place Bylined Op-Eds in CoinDesk, Decrypt,

#cryptofounderghostwriting #bylinedoped #thoughtleadership #web3pr
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10 min read
How to Build a Crypto Journalist CRM: Beats, Sentiment, and Embargo Reliability
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How to Build a Crypto Journalist CRM: Beats, Sentiment, and Embargo Reliability

#mediarelations #journalistcrm #cryptopr #ops
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8 min read
Web3 PR Embargo Strategy: The Operational Long-Tails Founders Never See Coming
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Web3 PR Embargo Strategy: The Operational Long-Tails Founders Never See Coming

#embargo #web3pr #cryptopr #journalistrelations
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8 min read
When Should You Lift the Embargo on a DeFi Protocol Announcement?
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When Should You Lift the Embargo on a DeFi Protocol Announcement?

#embargo #defipr #cryptopr #web3pr
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7 min read
How to Coordinate Embargoed Press Releases for Blockchain Funding Rounds
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How to Coordinate Embargoed Press Releases for Blockchain Funding Rounds

#embargo #blockchainpr #fundingannouncement #cryptopr
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9 min read
Embargo Timing in Web3 PR: The Founder's Playbook for 2026
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Embargo Timing in Web3 PR: The Founder's Playbook for 2026

#embargo #web3pr #cryptopr #tokenlaunch
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9 min read
Which Journalists Accept Crypto News Under Embargo (And How to Approach Them)
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Which Journalists Accept Crypto News Under Embargo (And How to Approach Them)

#embargo #cryptopr #journalistrelations #web3pr
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9 min read
How to Build a Pre-Launch Media Footprint That Raises Your Series A
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How to Build a Pre-Launch Media Footprint That Raises Your Series A

#investorpr #seriesa #fundraising #mediafootprint
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9 min read
GameFi and NFT PR in 2026: How to Earn Media Coverage When Journalists Are
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GameFi and NFT PR in 2026: How to Earn Media Coverage When Journalists Are

#gamefipr #nftpr #web3gaming #earnedmedia
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8 min read
How to Use Original Research as a PR Asset: The Web3 and AI Founder's Guide to
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How to Use Original Research as a PR Asset: The Web3 and AI Founder's Guide to

#originalresearch #datapr #mediapitch #thoughtleadership
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9 min read
Token Unlock PR: How to Communicate Vesting Cliffs Before the Community Panics
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Token Unlock PR: How to Communicate Vesting Cliffs Before the Community Panics

#tokenunlock #vesting #tgepr #tokencommunications
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7 min read
Web3 Founder Ghostwriting: Build Thought Leadership on LinkedIn and X Without
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Web3 Founder Ghostwriting: Build Thought Leadership on LinkedIn and X Without

#ghostwriting #thoughtleadership #linkedin #web3founder
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8 min read
AI Agentic Infrastructure PR: How to Speak to Developers, Investors, and
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AI Agentic Infrastructure PR: How to Speak to Developers, Investors, and

#aiinfrastructurepr #agenticaipr #web3pr #aistartuppr
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9 min read
How to Measure Web3 PR ROI: The Metrics Framework Founders and Boards Actually
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How to Measure Web3 PR ROI: The Metrics Framework Founders and Boards Actually

#prmeasurement #web3prroi #cryptoprmetrics #geo
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9 min read
Press Release Blindness in Web3: What Founders Should Do Instead in 2026
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Press Release Blindness in Web3: What Founders Should Do Instead in 2026

#cryptoprstrategy #pressrelease #earnedmedia #web3pr
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8 min read
Web3 Founder X/Twitter Strategy: The 12-Month Thought Leadership Operating
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Web3 Founder X/Twitter Strategy: The 12-Month Thought Leadership Operating

#founderpersonalbrand #xtwitterstrategy #web3thoughtleadership #cryptopr
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9 min read
Crypto Founder Media Training: How to Survive a Tier-1 Interview Without Losing
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Crypto Founder Media Training: How to Survive a Tier-1 Interview Without Losing

#mediatraining #cryptofounder #tier1media #spokespersonprep
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8 min read
DAO Crisis Communications: How to Respond When Governance Goes Public and Token
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DAO Crisis Communications: How to Respond When Governance Goes Public and Token

#dao #crisiscommunications #governance #web3pr
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9 min read
Regulatory Announcement PR: How Web3 and AI Founders Should Respond to SEC,
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Regulatory Announcement PR: How Web3 and AI Founders Should Respond to SEC,

#regulatorypr #sec #mica #geniusact
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8 min read
TGE Communications Compliance: MiCA, the GENIUS Act, and SEC/CFTC Guidance for
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TGE Communications Compliance: MiCA, the GENIUS Act, and SEC/CFTC Guidance for

#tgepr #tokenlaunchpr #web3pr #cryptopr
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8 min read
Crypto Presale PR: The 90-Day Communications Plan for Founders Running a
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Crypto Presale PR: The 90-Day Communications Plan for Founders Running a

#cryptopresalepr #tokenlaunchpr #tgepr #web3pr
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9 min read
How to Become a Quoted Expert Source in Bloomberg, FT, and WSJ as a Web3 or AI
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How to Become a Quoted Expert Source in Bloomberg, FT, and WSJ as a Web3 or AI

#tier1cryptomediaoutreach #cryptopr #founderpr #thoughtleadership
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9 min read
DeFi Protocol PR Playbook: Build Earned Media That Moves TVL, Not Just
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DeFi Protocol PR Playbook: Build Earned Media That Moves TVL, Not Just

#defipr #web3pr #cryptopr #blockchainpr
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8 min read
Stablecoin and RWA PR: How to Position a Tokenization Project for Bloomberg,
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Stablecoin and RWA PR: How to Position a Tokenization Project for Bloomberg,

#stablecoin #rwa #blockchainpr #web3pr
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9 min read
AI x Crypto PR: How to Pitch Agentic Web3 Projects to Both Crypto and
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AI x Crypto PR: How to Pitch Agentic Web3 Projects to Both Crypto and

#aicryptopr #agenticweb3 #aistartuppr #web3pr
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9 min read
L1 and L2 Blockchain PR Playbook: How to Differentiate Your Chain in a Crowded
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L1 and L2 Blockchain PR Playbook: How to Differentiate Your Chain in a Crowded

#blockchainpr #layer1pr #layer2pr #web3pr
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8 min read
Post-TGE PR: The 90-Day Communications Plan After Your Token Goes Live
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Post-TGE PR: The 90-Day Communications Plan After Your Token Goes Live

#tgepr #tokenlaunchpr #cryptopr #web3communications
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9 min read
Web3 Founder Personal Brand PR: The Operating System for LinkedIn, X, and
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Web3 Founder Personal Brand PR: The Operating System for LinkedIn, X, and

#personalbranding #thoughtleadership #web3pr #founderpr
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8 min read
How to Pitch CoinDesk, The Block, Blockworks, and Decrypt in 2026: A
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How to Pitch CoinDesk, The Block, Blockworks, and Decrypt in 2026: A

#mediarelations #cryptopr #journalistoutreach #tier1
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9 min read
Crypto Founder Narrative Positioning: How to Pick the One Story That Lands
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Crypto Founder Narrative Positioning: How to Pick the One Story That Lands

#founderprofiling #narrativepositioning #web3pr #thoughtleadership
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8 min read
DePIN PR Playbook: How to Position a Decentralized Infrastructure Network
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DePIN PR Playbook: How to Position a Decentralized Infrastructure Network

#depin #web3pr #positioning #mediastrategy
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10 min read
MENA Crypto PR Playbook: UAE, Saudi, and the Token2049 Dubai Press Cycle
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MENA Crypto PR Playbook: UAE, Saudi, and the Token2049 Dubai Press Cycle

#menapr #web3pr #apacpr #tokenlaunchpr
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8 min read
AI Startup Funding Announcement PR: The 4-Week Plan for Seed Through Series B
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AI Startup Funding Announcement PR: The 4-Week Plan for Seed Through Series B

#aipr #fundingannouncement #tier1media #embargostrategy
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9 min read
Crisis Comms Long-Tails for Web3 Founders: The Questions You'll Google at 2 AM
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Crisis Comms Long-Tails for Web3 Founders: The Questions You'll Google at 2 AM

#crisiscomms #web3 #founderplaybook #reputationmanagement
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8 min read
Crypto News Embargo Coordination: The Operational Guide for Web3 Teams
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Crypto News Embargo Coordination: The Operational Guide for Web3 Teams

#embargo #web3 #cryptopr #tokenlaunch
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9 min read
What a Good Embargo Strategy Looks Like for Crypto Announcements
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What a Good Embargo Strategy Looks Like for Crypto Announcements

#embargo #web3pr #cryptopr #tokenlaunch
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7 min read
The Real Risks of Embargo Breaks in Cryptocurrency PR
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The Real Risks of Embargo Breaks in Cryptocurrency PR

#embargo #cryptopr #web3 #tokenlaunch
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9 min read
How to Manage Multiple Outlet Embargoes for a Token Launch
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How to Manage Multiple Outlet Embargoes for a Token Launch

#embargo #tokenlaunch #web3pr #tgepr
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8 min read
AI Startup PR: Get Covered in TechCrunch, The Information & Forbes
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AI Startup PR: Get Covered in TechCrunch, The Information & Forbes

#aipr #aistartup #mediarelations #tier1
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10 min read
Crypto Exchange Hack Communications: The First 6 Hours Playbook (Post-Bybit)
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Crypto Exchange Hack Communications: The First 6 Hours Playbook (Post-Bybit)

#crisiscomms #exchangehack #incidentresponse #web3
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11 min read
Rug Pull Allegations: The 72-Hour Crisis Communications Playbook for Web3
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Rug Pull Allegations: The 72-Hour Crisis Communications Playbook for Web3

#crisiscomms #web3 #rugpull #reputationmanagement
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8 min read
How to Earn Tier-1 Crypto Coverage Without Paying for Placement: The Readiness
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How to Earn Tier-1 Crypto Coverage Without Paying for Placement: The Readiness

#tier1media #earnedmedia #coindesk #web3pr
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7 min read
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